Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV
by Sony

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV
List Price: $2,099.99
Our Price: $799.00
You Save: $1300.99 (62%)
Availability: Usually ships in 1-2 business days
Category: Home Theater
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Customers in the UK, buy this product at amazon.co.uk for British Pounds

Digital Photo Product Details

Manufacturer: Sony
Brand: Sony
Edition: Electronics
Model: KDL40XBR7
Color: Black
Publisher: Sony
Studio: Sony
Music Label: Sony
Product features:
  • 16:9 Full HD 1080p Resolution Panel (1920x1080)
  • Motionflow 120Hz technology delivers natural motion )
  • BRAVIA Engine EX fully digital video processor
  • Advanced Contrast Enhancer circuit (ACE)
  • x.v.Color technology
Accessories:

Digital Cameras Photo Reviews of Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Customer Review: Simple Spectacular
Summary: 5 Stars

I bought this TV on March 2nd and it was delivered on March 9. Ceva did a good job, but the guy told me that he wasn't supposed to help me to mount the TV on my stand. Whatever the TV picture is spectacular; there are no words to describe exactly the picture quality, I live in a condominium where the TV signal from Comcast is free, the picture quality is great but note that you get 3 different kinds of signal when you have cable; analog, digital 480 and HD 1080i and the analog and digital makes a big difference, I repeat a big difference, now HD channels are awesome, completely breathtaking incredible....and Then I connect my indoor HD amplified Terk antenna and that's almost another word the image is perfect , incredible perfect. But the day after I received my TV I found on the hallway one of the cable company techs and I asked him about the signal quality from his company and we started talking about their service, the guy was very nice telling me ...never order cable service if you have a HD TV only use Satellite company , because the quality it's so obvious , he told me that the cable signal lose quality thru the cable instead of satellite everything is thru the air and the signal is 100% digital and 100 % HD. That's why I'm ordering direct TV. But I do recommend this TV to anyone looking for the best TV and the best quality TV, why I put it this way? Because I started doing my research to buy a TV like 6 months ago and I found that the best picture quality is with Samsung series 600,700 and 800. BUT there is so many complaining about quality, like features that doesn't work as promised, the frame peeling off etc etc and Sony Bravia processors make the image looks so great in standard signal or HD. BECAUSE when you are shopping around for a HD TV in your local stores note that almost all TVs looks great, almost every single one have great picture , WHY? Because those are connect to a HD air antenna, Satellite or Blu ray (which those 3 are HD signals) but when you take it home, the history is 100 % different because in the real world we don't have all the channels in HD the majority are standard digital signal. That's why a good TV and a good TV processor are extremely important, the capacity of the TV to make those standard definition channels look like HD channels, most of the HD TVs now, the picture looks excellent in HD signal, but when you watch standard channels on a HD TV is the biggest test your TV will pass or not and believe me most of the TV out there look terrible in Standard definition, because the processor of the TV doesn't have the capability to upscale the signal near to 1080i. Tell the salesman to connect the TV you are interest in to an standard definition signal and you will see that he will tell you that they don't have standard definition signal in that store. And be realistic.... You can find out there a 40'' TV for 649.00 but also there some TVs that's cost $6,716.23 or like the Sony XBR7 40 that the price list is 2,100.00 but you can get it here in Amazon for 1,400.00, Why there is such price difference in TVs ? Because technology cost, you get what you pay , if you want quality you have to pay for it, if you don't believe me , look right now for the cheapest TV here in Amazon . Recapping...you want the best picture? , well my best advised for you is to go for Sony but also get ready with your wallet because their best ones are expensive. Also I bought this TV because the price was the same that the XBR6 40. And the XBR7 have even a better processor and a woofer not a sub woofer. I hope this review help you to decide..Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

This is an update from my previuos review and my pictures that I upload recently. Im so happy with this TV. that I have already for like 2 months. Im 100 % satisfied. two of the best features I like is that I can see my baby pictures from the USB memory stick or also my TV connected to my computer and then I can surf my diferent folders in my Pictures folder from the pc, its incredible that if my pc is off my TV will turn on my pc, I love this tv , the pictures in HD look awesome , like real life... Buy this TV , you will never regreat

Description of Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV?s capabilities when you attach optional BRAVIA Link modules (sold separately).

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